Attracting Customers to Your Business With Free Gifts

Marketing your small business is more important than ever. Businesses need to keep their name in the public spotlight to attract potential customers to your business. The problem is with so many businesses trying to market their own business you need to find a method that will set you apart from the competition.

One of the most unique marketing techniques that companies and businesses are using is to give free items or gifts to potential and current companies. If you are considering implementing this marketing technique here are some ideas for gifts you can give out.

T-Shirts and Clothing Items

T-shirts and clothing items are a great gift to give to potential customers that can help market your business. Customers will wear your company’s logo on their clothing and that will make it visible to others. The best part is everyone can always use another t-shirt or other clothing item so you aren’t burdening your customers with items they won’t use or want.

Edible Gifts

Everyone loves to indulge in food and sweets. Companies can take advantage of this by sending edible gifts to customers. This allows you to keep your company fresh in customers’ minds but also helps to develop a name for yourself.

If you are a company that sells or distributes food you can consider giving your own product away as this will allow customers to try it for free and hopefully purchase it in the future.

Incorporating these ideas into your business’ marketing plan can help you keep your company fresh in the minds of your customers and hopefully help you improve your business.

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Filed Under: BUSINESS, HUMAN RESOURCES Tagged With: , ,

Know What Your Customers Want

A wise man once said that sales is nothing more than finding out what the other guy wants, and then finding the most efficient way to give it to him. While no plan is perfect, you can do a lot of brainstorming once you really understand what your customers want. Oddly enough, sometimes the most surprising answers come straight from your customers themselves. Marketing isn’t just a bunch of ninjas hunching over a magical stew pot and chanting in ancient languages.

Sometimes there are simple technological ways to discern what “the other guy” wants, and from time to time they don’t even carry a cost. For instance, you can find free online surveys that will allow you to ask questions that will tell you all kinds of things about your customers and your website’s visitors. You can find out the basics, like their ages, occupations and educational levels, which will give you a fairly solid base from which you can tell what they want. From there, you can also identify what they like about what you’ve been doing so far.

Sometimes you’ll be surprised at how asking a few questions can open up your customers to really giving you feedback. While most of the vocal minority will be people who either think you can do no wrong or just as strongly believe you’re a laughing stock, sometimes you’ll get some great ideas if you allow an “other” answer to some questions. A very simple question you can include in any survey can go something like, “What do I do better than any other site?” The scariest answer you can get actually isn’t “nothing” — it’s silence.

 

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Filed Under: INVESTMENTS, MARKETING Tagged With: , ,

Marketing Strategy 101 – Using Twitter to Gain Customers

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Who knew a product that only allowed you to type 140 characters could be extremely helpful to businesses? Since its invention in the early 2000′s, Twitter has moved to the top of many businesses’ marketing plans. The possibility to reach thousands of people all for free  has caused many businesses to consider turning to Twitter as a means of advertising.

The problem is unless you use Twitter correctly, you will not be able to gain any business from this wonderful social medial outlet. Here’s a look at how you can use Twitter to advertise your business and gain loyal customers as a result.

Reward Loyalty

A great way to encourage marketing and get customers excited about your brand is to encourage loyalty. This can be done by running a contest where customers have to Tweet your brand and spread the word. It can also be done by offering customer loyalty prizes for those that follow your company’s Twitter account.

Offer Giveaways and Prizes

Giveaways and prizes are the best way to attract new customers to your business. While you might be giving away your product you are essentially building a following that will replace the product’s cost tenfold. Twitter contest can be run by randomly selecting followers, having them sign up on an outside page, or by having them recommend followers to your Twitter account. All of these ways will attract people to your business and help you develop a customer base.

Twitter is a great way to market your company and develop a following of loyal customers.

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Filed Under: BUSINESS, MARKETING Tagged With: , ,